With the slogan of Better Nutrition, Better Life, and a Better World, Danone is one of the largest food production groups in the world, operating in the field of producing four products: baby food, hospital food, safe water, and dairy products. Mashhad Milk Powder Company, which is considered one of the largest milk powder production plants in the Middle East and began its activities in 2002, began investing and collaborating with Danone in 2008 to provide the Iranian people with products approved by this prestigious brand.
Despite the large scale of the Danone Group, in the form of the Mashhad Milk Company in Iran, it needed to develop an integrated software system. Because it had deficiencies in some areas that needed to be addressed. That’s why it was necessary to collaborate with a reputable company in the field of CRM software implementation. So she contacted KianPardaz Hooshmand.
KianPardaz Hooshmand is a proud member of the team that developed Denon’s customer relationship management software system. The services we provided for Danone were mostly focused on the call center and telephone system of the complex and the implementation of the health committee system. We were able to improve the customer voice department of the company by implementing Care Line, so that they could more easily record and record customer requests. This allowed for better tracking and return of requests. Customer complaints were better heard by the company, and the product return procedure was further improved.
The result of optimizing the voice of customer process and guiding the Denon Group was that they were able to provide better services to their customers and improve the quality of service, in order to further increase the satisfaction and trust of their customers. Something that is of great importance for a large and prestigious group like Danone, especially given the current situation in the Iranian market.
