Microsoft Dynamics 365, as a comprehensive customer relationship management software, helps you a lot in the sales department. Many businesses consider CRM a luxury and unnecessary system, but they do not know that customer relationship management software can increase the sales of business groups by between 30 and even 80 percent!
Microsoft Dynamics directly impacts your business’s profitability and sales in the following ways:
Increase your awareness about customers
By using an integrated CRM system, you can gain more accurate knowledge of your customers. Using CRM software is a competitive advantage for companies, because it allows them to organize their customer data and make the most of this information to increase their sales.
By using Microsoft Dynamics CRM software, your sales experts can individually access the customer’s name, address, contact information (such as email address, phone number, social media page), website, position in the sales funnel, their connections with other customers, and even personal information such as date of birth, job title, etc.
Access to this data helps sales professionals communicate better, more effectively, and more personally with customers, greatly increasing the chances of converting them into an active customer.
Helping retain customers
Retaining existing customers and converting them into loyal customers is one of the most important things any business should do. Remember that loyal customers make up a smaller percentage of your total number of customers, but they account for the largest percentage of your sales. So customer retention is generally more important than attracting new customers.
Microsoft Dynamics software helps you to satisfy your loyal customers by understanding their interests, ranking and assigning them special points, providing attractive offers, assigning special discounts, etc., so that they remain your loyal customers.
Anticipating customer needs
CRM software can give you a general picture of your customer’s tastes by recording the history of each customer’s interactions with your collection. When you understand each customer’s shopping habits and tastes better, you can more easily anticipate their needs and offer them exactly what you know they’re interested in. This will increase the quality, speed, and sales of your collection.
Improve and accelerate customer communication
The faster you respond to customer requests and needs, the more professional and trustworthy you will appear to them. Comprehensive CRM software helps you increase the speed and quality of your communication with customers, thereby increasing their satisfaction and trust, by integrating sent emails, text messages, tracking online comments and opinions, timely notification of registered complaints, ticketing, setting a calendar for handling customer requests, etc.
Submit sales report
CRM software can provide various sales reports and charts at your desired time intervals. By reviewing these reports, you can evaluate the status of your sales funnel, measure the success rate of transactions, see the number of transactions completed, identify top-selling products, check the rate of ancillary sales, and so on.
These reports show you which sales stages you have been most successful in and which stages you have weaknesses in. Reviewing these reports will determine the status of your sales department and show you your weaknesses and strengths so that you can properly address or strengthen them.
Sales forecast
Microsoft Dynamics 365 software, based on the various reports and indicators it provides, shows you whether you can achieve your sales goals with this level of activity and efficiency. This software tool can predict your sales in the near and distant future based on the strategies you have set. Based on these predictions, you can change your strategy and plans and guide the collection in the right direction.
For example, CRM can predict that sales of one product have decreased during a given time period, while sales of another product have increased. This will help you know which product to focus on in the future.
Increase work efficiency
By automating repetitive processes such as sending SMS and follow-up or promotional emails, recording and categorizing some simple and repetitive data, CRM software reduces the amount of unnecessary work that only takes up the time and energy of human experts, thereby helping them to focus more on sales and customer relations. This greatly increases their work efficiency.
Follow up on leads
CRM software plays an important role in organizing the work of sales professionals. CRM can send reminders to sales professionals to follow up with customers based on set dates so that no lead is left untracked and followed up. Remember that with proper follow-up, every potential customer can become a valuable loyal customer for you.
If you are interested in installing and running comprehensive CRM systems to increase sales, you can contact Kian Pardaz Hoshmand. Kian Pardaz Hoshmand Company will configure the comprehensive CRM software Microsoft Dynamics 365 specifically for you and implement it according to your needs and capacities.
