The success of your marketing strategies directly depends on your success in effectively communicating with potential customers. In simple terms, the better you can communicate with your target people and customers, the greater your success in marketing will be. Comprehensive customer relationship management (CRM) software is primarily designed to optimize and improve your relationship with customers. Kian Pardaz Hoshmand Company, with its dedicated implementation of Microsoft Dynamics 365 software, as the best comprehensive CRM and XRM software, helps you experience significant progress in the marketing of your business complex and, in addition to increasing the percentage of customer attraction and management, also increase your work efficiency in this field. In general, the most important advantages of setting up a customer relationship management system in the marketing sector are:
Web marketing optimization
Today, the number of customers who are interested in online shopping is increasing day by day. There are many businesses that are either primarily based around online sales or have migrated to online sales platforms or at least do part of their sales on online platforms. But how can Microsoft Dynamics CRM help you in the field of web marketing?
First of all, if you sell through a website, you can connect WordPress to a CRM so that customer data is automatically recorded on the website. In addition, you can use the software’s analytics tools to monitor customer interactions with your website and see which customers are buying which products or services the most. These tools will also help you identify customers with higher potential and target your online advertising well.
In addition to the website, if your online sales are mostly through social media, you can also connect these networks to the comprehensive Microsoft Dynamics CRM system of Kian Pardaz Hoshmand so that you can track your customers’ activities, respond to their comments and questions as quickly as possible, and of course, analyze and review the level and effectiveness of your sales.
Email Marketing
According to research, email marketing can be even more effective than SMS and phone marketing. Especially in Iran, where the number of active email fans and users is not large. In Iran, those who use email daily and actively are truly committed to their inboxes and do not skip any emails. Therefore, targeting these audiences in email marketing can bring you a higher response and engagement rate.
Microsoft Dynamics CRM tools help you to be less annoying to your customers by viewing their email history. For example, if you send too many promotional emails to a contact, the chances of them not opening any of them increase.
With CRM, you can also tailor more personalized emails to your prospect based on their personal information in their file. You can also include their interests and routine requests in this personalized email to better engage them.
SMS marketing
Microsoft Dynamics CRM software can also help you a lot in SMS marketing, because all the data of the audience and customers is recorded in the personal file of each of them in the CRM software, helping you to establish a more personal and effective communication with each of them.
We all hate SMS marketing, and the truth is that it’s not as effective as it used to be. But CRM software can revive this seemingly outdated tool and dramatically increase its efficiency and effectiveness. Using Microsoft CRM, you can choose and organize the content of your marketing and promotional SMS messages correctly and send them to the right audience.
In addition, you can check and see which SMS messages are opened by whom the most, so you can get to know your potential customers better. Reviewing and analyzing the SMS messages sent and their response rates will help you personalize the text of these messages and increase the response rate and interaction of customers.
Customer segmentation and targeting
Using the personal profiles that Microsoft Dynamics Kian Pardaz Smart CRM software provides you, you can categorize customers based on various parameters such as gender, age range, occupation, job position, location, response rate to emails or text messages sent, level of interaction on social networks, etc., and have separate goals for each of them.
This will help you avoid unnecessary marketing costs and greatly increase the efficiency of your marketing strategies.
Customer behavior analysis
By recording and analyzing all interactions and transactions of different types of customers across different sales platforms, you can have a proper analysis of their purchasing behaviors. Accurately analyzing customer behaviors shows you which customers buy which products the most from which sales platforms.
For example, you can find out that in the last 6 months, product number 1 has sold more on social media and is mostly purchased by middle-aged women. Or that product number 2 has sold more in-person and is most popular with teenage boys. This analytical data is very helpful in explaining accurate marketing strategies.
Forecasting future marketing strategies
The data, reports, and analytical charts provided by Microsoft Dynamics CRM software help you examine your customer interaction trends over short to long time periods. This data helps you predict your marketing strategies in the future. Anticipating marketing strategies puts you ahead of your competitors and makes you the first in line to connect with customers.
Optimization of advertising campaigns
Advertising campaigns are usually costly and risky. On the other hand, it is never clear how much they will bring. But using CRM tools and analyzing customer input channels, you can evaluate the success of your advertising campaigns. Therefore, before launching and spending a lot of money on large advertising campaigns, it is better to launch a few small examples of these campaigns and use CRM tools to check the success and effectiveness of each one, then invest your time and money on the more successful model.
If you are interested in installing and running comprehensive CRM systems to increase sales, you can contact Kian Pardaz Hoshmand. Kian Pardaz Hoshmand Company will configure the comprehensive CRM software Microsoft Dynamics 365 specifically for you and implement it according to your needs and capacities.
