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A call center is a business unit that handles telephone calls received from customers and responds to their needs. Call center experts answer important customer questions, connect them to relevant experts, make reminder calls to customers, conduct telemarketing, conduct market research, and more.

By improving the performance of your call center, you can greatly increase the efficiency of your company and maximize customer satisfaction with your interactions with the company. Satisfaction that leads to greater credibility for your business and a significant increase in sales.

Keep in mind that today, phone calls are just one of the communication channels for call centers. In today’s modern world, the ways customers communicate with the company have become much more extensive.

With the multitude of modern communication channels, using a unified enterprise software is vitally important. Dynamics 365, as the most complete CRM software, can integrate all of these communication channels and enable their precise management at the employee and manager level.